We recommend by beginning the process with our EVALUATION study of the specific market with relation to the industry, in order to evaluate things like; market size, competitors and/or potential partners and any entry/exit barriers. If the evaluation study is positive and the decision is to move forward, we usually continue with establishing a collaboration with a local partner and often a technology certification. (In general, we have found that finding a local partner and initially rely on export/import has proven to be the most successful and lowest cost method to enter a new country. Initial risk is lower and cultural barriers are easier overcome by having a local partner, compared to entering a new country market flying solo.) If all goes well, this is often followed by an ENTRY phase, and here we suggest we represents your company in the new country during this start-up period to lower overhead costs. Having a local address and a local person answering your phone is a big advantage, as it shows a physical presence which signals a serious attitude to the new market and increases the rate of success.